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Insurance quote application redesign
AMAX / ALPA Insurance
Scope is stated in units of production rather than dollar value, on APEX counsel guidance.
The Problem
A-MAX Insurance sells auto policies direct to consumers, and the quote and eligibility journey ran across multiple steps. People started the application and left before finishing, at several different points rather than one. The application also had to keep working for agents handling the same flow by phone, so the redesign could not simplify by removing steps that the business relied on.
What NUUX Did
NUUX audited the existing flow against real completion data, redesigned the sequence and interface, and tested with users between rounds rather than only at the end. Each round of testing fed the next iteration. The work was delivered against named deliverables on a fixed schedule, and every screen was checked for keyboard operation and contrast before handover.
- Annotated wireframes for every step in the flow
- Interactive prototype used for testing
- Usability findings report with severity ratings
- Design system components for the application
Results
No result is published without a number, a baseline and a measurement method.
Reference and Next Step
A named reference with direct contact details is provided for an active opportunity. Send the solicitation or notice number and it will come back with the reference attached.