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Growth Marketing and Analytics
Measurement plans, analytics implementation, search engine optimization, paid media, and conversion rate optimization.
What Agencies Use This For
- A public awareness or recruitment campaign that has to reach a defined population and report on whether it did.
- A program site whose performance nobody can state, because analytics were never implemented or were implemented incorrectly.
- A service people cannot find, because the pages that answer their question do not rank for the words they search.
- A form or application with a known drop-off point and no evidence about why.
- A report to leadership that needs defensible numbers rather than platform screenshots.
What You Receive
Named artifacts that can be written into a statement of work or a purchase card justification.
- Measurement plan with defined metrics and agreed targets
- Analytics implementation with documented event and conversion tracking
- Tag management configuration and data layer documentation
- Reporting dashboard with a defined refresh cycle
- Search engine optimization audit with prioritized fixes
- Keyword and search demand research
- Advertising plan with audience definition, channels and budget allocation
- Campaign creative and advertising copy
- Conversion rate optimization test plan and results
How NUUX Delivers It
A measurement and analytics setup typically runs three to five weeks. Advertising and optimization run continuously through the period of performance.
Define the measure
Agree what the program is measured on, and write the targets down.
Implement
Analytics, tag management and conversion tracking, documented so you can verify it yourself.
Run
Search optimization, advertising where it is in scope, and page changes against the plan.
Report
Reporting on the agreed cadence, with the underlying data available, not just a summary.
What NUUX needs from the agency
- Administrative access to analytics, tag management and advertising accounts, or agreement to create them in the agency's name
- A named approver for public-facing advertising copy
- Any policy constraints on tracking, cookies or data residency, stated up front
Related Work
Commercial engagements where this capability produced a measured result. Client names and screenshots are published with written consent.
Buy This Capability
This capability can be bought on a purchase card at or under $15,000, through simplified acquisition from $15,000 to $350,000, or as a subcontract under a prime contractor.