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Designing AMAX and ALPA's first mobile app
One mobile app across two insurance brands, built around the account tasks people actually do rather than the ones the org chart expects.
Challenge
More than 85% of traffic was already arriving on a phone, and the account portal was not built for one. Routine jobs took more steps than they were worth, so people called instead.
Designed around the four things people actually do
View a policy, make a payment, file a claim, update an account. Everything else came second.
One app, two brands
A shared design system carries both AMAX and ALPA without either feeling like a skin on the other.
Plain language throughout
Insurance terms translated into what the customer is actually deciding.
No items found.
Tools
The stack behind this project
The tools this project actually ran on, grouped by the part of the work each one served.
Design
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Figma
Design
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Maze
Design
Build
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Figma
Design
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Maze
Design
Growth
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Figma
Design
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Maze
Design
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