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The first website for a consultancy that sells judgment
A first website for a fractional CMO and event strategy consultancy, built on HubSpot CMS with custom modules so she can run it herself.
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Challenge
Shiva Strategies sold senior marketing leadership and had nowhere to point. No site, no proof, nothing a prospect could read before deciding whether to book the call.
We settled the strategy before we designed a page
The same sequence every NUUX project runs: content and information architecture first, then the user journey and the audience it serves, then mid-fidelity wireframes to prove the structure holds, and only then high fidelity.
We settled the content and the architecture first.
Who she is talking to, and what they need to read in what order.
Mid-fidelity before anything looked designed.
Structure and navigation proven before a single visual decision.
We built custom modules in HubL.
HubSpot's own templating language, so the site stays hers to run.
The site
Two offers, the proof behind them, and the path to a consultation.
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No items found.
Tools
The stack behind this project
The tools this project actually ran on, grouped by the part of the work each one served.
Design
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Figma
Design
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" aria-hidden="true" focusable="false"><path fill="currentColor" d="M235.8 211.6c-25.1 23.7-40.8 57.3-40.8 94.6 0 29.3 9.7 56.3 26 78L171.5 434c-4.4-1.6-9.1-2.5-14-2.5-10.8 0-20.9 4.2-28.5 11.8s-11.8 17.8-11.8 28.6 4.2 20.9 11.8 28.5 17.8 11.6 28.5 11.6c10.8 0 20.9-3.9 28.6-11.6 7.6-7.6 11.8-17.8 11.8-28.5 0-4.2-.6-8.2-1.9-12.1l50-50.2c22 16.9 49.4 26.9 79.3 26.9 71.9 0 130-58.3 130-130.2 0-65.2-47.7-119.2-110.2-128.7l0-61.6c17.5-7.4 28.2-23.8 28.2-42.9 0-26.1-20.9-47.9-47-47.9S279.6 47 279.6 73.1c0 19.1 10.7 35.5 28.2 42.9l0 61.2c-15.2 2.1-29.6 6.7-42.7 13.6-27.6-20.9-117.5-85.7-168.9-124.8 1.2-4.4 2-9 2-13.8 0-28.8-23.5-52.2-52.4-52.2-28.8 0-52.2 23.4-52.2 52.2 0 28.9 23.4 52.3 52.2 52.3 9.8 0 18.9-2.9 26.8-7.6L235.8 211.6zm89.5 25.6a69 69 0 1 1 0 138 69 69 0 1 1 0-138z"/></svg>
HubSpot
Growth
Build
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Figma
Design
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" aria-hidden="true" focusable="false"><path fill="currentColor" d="M235.8 211.6c-25.1 23.7-40.8 57.3-40.8 94.6 0 29.3 9.7 56.3 26 78L171.5 434c-4.4-1.6-9.1-2.5-14-2.5-10.8 0-20.9 4.2-28.5 11.8s-11.8 17.8-11.8 28.6 4.2 20.9 11.8 28.5 17.8 11.6 28.5 11.6c10.8 0 20.9-3.9 28.6-11.6 7.6-7.6 11.8-17.8 11.8-28.5 0-4.2-.6-8.2-1.9-12.1l50-50.2c22 16.9 49.4 26.9 79.3 26.9 71.9 0 130-58.3 130-130.2 0-65.2-47.7-119.2-110.2-128.7l0-61.6c17.5-7.4 28.2-23.8 28.2-42.9 0-26.1-20.9-47.9-47-47.9S279.6 47 279.6 73.1c0 19.1 10.7 35.5 28.2 42.9l0 61.2c-15.2 2.1-29.6 6.7-42.7 13.6-27.6-20.9-117.5-85.7-168.9-124.8 1.2-4.4 2-9 2-13.8 0-28.8-23.5-52.2-52.4-52.2-28.8 0-52.2 23.4-52.2 52.2 0 28.9 23.4 52.3 52.2 52.3 9.8 0 18.9-2.9 26.8-7.6L235.8 211.6zm89.5 25.6a69 69 0 1 1 0 138 69 69 0 1 1 0-138z"/></svg>
HubSpot
Growth
Growth
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Figma
Design
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" aria-hidden="true" focusable="false"><path fill="currentColor" d="M235.8 211.6c-25.1 23.7-40.8 57.3-40.8 94.6 0 29.3 9.7 56.3 26 78L171.5 434c-4.4-1.6-9.1-2.5-14-2.5-10.8 0-20.9 4.2-28.5 11.8s-11.8 17.8-11.8 28.6 4.2 20.9 11.8 28.5 17.8 11.6 28.5 11.6c10.8 0 20.9-3.9 28.6-11.6 7.6-7.6 11.8-17.8 11.8-28.5 0-4.2-.6-8.2-1.9-12.1l50-50.2c22 16.9 49.4 26.9 79.3 26.9 71.9 0 130-58.3 130-130.2 0-65.2-47.7-119.2-110.2-128.7l0-61.6c17.5-7.4 28.2-23.8 28.2-42.9 0-26.1-20.9-47.9-47-47.9S279.6 47 279.6 73.1c0 19.1 10.7 35.5 28.2 42.9l0 61.2c-15.2 2.1-29.6 6.7-42.7 13.6-27.6-20.9-117.5-85.7-168.9-124.8 1.2-4.4 2-9 2-13.8 0-28.8-23.5-52.2-52.4-52.2-28.8 0-52.2 23.4-52.2 52.2 0 28.9 23.4 52.3 52.2 52.3 9.8 0 18.9-2.9 26.8-7.6L235.8 211.6zm89.5 25.6a69 69 0 1 1 0 138 69 69 0 1 1 0-138z"/></svg>
HubSpot
Growth
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