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Featured case study · Quality Collision Group
We moved 26 collision repair brands onto one website system
Quality Collision Group grows by acquisition, and every shop it buys arrives with its own website. We rebuilt them on a single system, so each brand keeps its name and its local reputation.
If you run more than one shop, you already know this problem
Every shop you buy arrives with a website someone else built.
Every shop runs on a different platform.
WordPress on one, Squarespace on another, a custom build on the next.
Nobody can tell you who has the login.
Or where it's hosted.
Changing anything means waiting on a developer.
Including the pages that bring in the most calls.
QCG had this problem 26 times over.
One system underneath, 26 brands on top
Today every site runs on the same foundation. What sits on top is local: the shop's name, its logo, its photos, its reputation. QCG sees one system it can update everywhere at once.
Three moves, in order
Built around how people search
Built around how people decide
Built to make the next step obvious
What changed at the sites we can measure
Results from Kent Collision Center, one of the partner sites that was live long enough to measure.
At Kent Collision Center, from 2.9 to 5.8. Every page it ranks for brings in more people than before, which is what happens when the page matches what was searched.
Two things we're not showing you. Total traffic, because the biggest site in the group swamps the others and the number stops meaning anything. And lead counts, because conversion tracking is being rebuilt across the group and we'd rather show you nothing than show you something we can't stand behind.
Where it stands now
We worked with QCG for close to two years, migrating brand after brand onto the same system. The rollout is still going. The foundation is built, so the strategy and the standards keep running on every site that comes next.
What the work did beyond the sites themselves: it helped make the case for a bigger marketing budget, and QCG used it to bring the role in-house and hire for it.
Will this hurt my SEO?
Fair question, and the risk is real. Most migrations lose something, and anyone telling you otherwise hasn't done many.
Start with where the site stands
Which pages drive the traffic, which keywords it ranks for, and which CMS content has to come across.
Map the redirects before launch
Every old URL gets a destination in the new structure, instead of broken links being patched afterward.
Check what moved once it's live
Rankings and traffic are reviewed after launch, so any loss is caught early.
The brands we migrated
The partner sites we migrated, out of the 26 brands in the group.
“They’re very insightful and help streamline projects, so I never have to worry about not knowing where things stand in the process.”
Running more than one shop?
Tell us how many locations you have and what's behind them right now. We'll tell you what consolidating would actually look like, and what we'd do first.
