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Deploy Surveillance: showing the unit.

A full website redesign for a company selling something many buyers don’t know they need yet.

  • UX strategy
  • Web design
  • 3D Motion Design

Client

Deploy Surveillance

Project

Website redesign

Focus

UX strategy and 3D motion design

Live site

deploysurveillance.com
The Deploy Surveillance unit in a dark warehouse, mast raised, lit from above.

01 · The brief

Show the unit and what it can do.

Deploy came to us for a refresh. The site was dated, and it didn’t tell the company’s story well.

01 · The brief

A tool the sales team can use on calls.

The sales team needed something they could open on a call and walk a buyer through.

01 · The brief

A site the team is proud to send people to.

The refresh had to tell the company’s story, not just update the look.

02 · Why the unit leads

Many buyers don’t know they need one yet.

The site had a second job from day one: a presentation the sales team can use on calls. For now, the site is the front door.

Many customers arrive without knowing they need a unit, or what the risk is without one. The site has to explain why surveillance matters, then show what Deploy offers and what it can do. So the unit became the center of every section.

03 · Too much at once

So how do you show all of it?

The diagram called out every capability in one image. Accurate, but a lot to take in, especially for a first-time visitor with no context, where every callout competes for attention.

Option 1

Break the diagram into a scroll interaction: one capability at a time, at the visitor’s own pace.

Option 2

Simplify further: the unit, one short line of text, and a light transition between moments.

Deploy’s original diagram: a line drawing of the unit beside fifteen capability callouts under the heading The Deploy Experience.

04 · The animation

The animation

From a first concept to the version that shipped.

Explored

We put together a quick concept using AI tools and other references, to show Deploy what the animation could feel like.

Refined

We rebuilt it as a clean 3D animation of the unit, from wireframe to a fully rendered trailer.

Final

A few rounds of feedback from Deploy later, this is where we landed.

04 · The animation

Our final, and what shipped

Same animation, two endings: the version we finished, and the one the client signed off on.

Our final

The cut we finished and stood behind.

What shipped

The version the client approved for launch.

05 · Look and feel

Finding the look

Deploy’s inspiration boards pointed at SpaceX and Anduril: dark, government-focused, built around the product. Round one found a middle ground and the client asked to scale back. Round two let each section stand alone, tall and full viewport. The one they preferred.

The Anduril home page.
The SpaceX home page.
The Palantir home page.

05 · Look and feel

Three rounds to find it

We tested the direction in rounds with Deploy, and each round told us what to keep.

Round one, the full home page: a dark, blue-toned layout that opens with the headline Security that never sleeps and runs down through the product, the features and a closing call to action.

Round one

A middle ground between our approach and their boards. Deploy liked it, then asked us to scale back: it felt close to Apple, had too much blue, overlays made images look lifted, and sections blended together.

Round two, the full home page: a dark page with a sunset hero that reads Surveillance that never sleeps, followed by tall, full-width sections for the product, support, power and a closing call to action.

Round two

Each section stands alone. Tall, full-viewport sections, closer to SpaceX and Anduril. This is the direction Deploy preferred.

Round three, the final home page as it is live today: full-width photographic sections from the Surveillance, anywhere you need it hero down to the Deploy when it matters most call to action.

Round three

The final version, and what is live on the Deploy site today.

06 · The details

The details that make it feel premium

Hard clashes between sections make a site read like text and an image on a page.

High quality assets

Everything starts from the best imagery and video we can get, handled without losing performance or accessibility scores.

A scroll tuned to the layout

A normal scroll carries you to the next section. A very light or very hard one won’t, intentionally.

Small motion

Subtle movement that turns hard cuts between sections into smooth handoffs.

A unit on an airport apron at sunset.A camera head on its mast, seen from a low angle.A camera head on its mast, shot in a studio.A unit in a partnership yard.A stabilizer foot on the trailer.A unit in a fulfillment center.A unit parked in front of a government building.A unit on a construction site.A unit at a mining site by day.A unit in a rail yard at night.A unit at night, watching a vehicle.A power trailer in the desert.A Deploy representative at a monitoring desk wearing a headset.A unit at a sports venue.A site planning view of the unit.A technician cleaning a solar panel.A shipping yard.A unit in a remote location.A unit inside a warehouse.A camera view of a person vandalizing a parked car.

07 · Booking

Booking, built into the site

We connected Deploy’s HubSpot so a visitor can book a time right on the site, styled to match the brand instead of dropping into a stock embed. It keeps the momentum from the unit: you see it, you want to talk, you book.

08 · Where it landed

A site that shows the unit first.

A homepage built for the sales call and beyond.

The new Deploy home page hero: Surveillance. Anywhere you need it.
The home page section One unit. Total coverage., with the unit at left.
The Systems page hero: Built for continuous operation.
The Unit capabilities section with tabs for See at night, Move, Zoom and more.
The Industries page: Keep watch over your property.
The Services page section Event-based response.
“NUUX is helping us build a more professional brand presence online. This benefits us by displaying to prospective and current customers our level of professionalism and the premium experience they get with us.”

Spencer K.

Deploy Surveillance

Read the review on G2

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