.svg)
-min.png)
QCG managed dozens of brand sites on WordPress, resulting in inconsistent experiences and no centralized way to measure performance.
NUUX redesigned the ecosystem and migrated 21 partner sites to Webflow Enterprise, creating a scalable system built around clarity, discoverability, and conversion.
Each site was rebuilt from content strategy through final development, giving users a consistent booking experience and giving QCG the visibility they needed to manage their growing network.
Fragmented Experience Across 21 Brand Sites
Each brand operated independently on WordPress, creating inconsistent user experiences, visual styles, and content structures that made the ecosystem feel disconnected.
Difficult for Users to Find the Right Location
With over 90 locations offering different services and certifications, the existing sites made it hard for customers to quickly identify which shop matched their needs.
No Centralized Tracking or Performance Visibility
Because every site was built separately, QCG lacked unified analytics and could not measure how users moved through the funnel or which locations were converting.
Outdated Structures That Limited Conversion
Many of the WordPress sites had unclear information architecture, missing trust elements, and outdated layouts, making it difficult to guide users toward booking or contacting a shop.
No Scalable System for Future Brand Growth
Without a shared design system or content framework, onboarding new partner brands or updating existing sites required significant custom work, slowing down growth.
.svg)
Establish a Unified Multi-Brand Framework
We created a shared structure for content, navigation, and page hierarchy, ensuring every partner brand follows a consistent model while keeping room for unique brand details.
Improve Location Discovery and Service Clarity
We redefined how users find shops by building clear pathways for browsing by certifications, services, and proximity, making it easier for customers to identify the right location quickly.
Implement Centralized Tracking Across All Sites
We introduced a standardized analytics setup so QCG can measure user behavior, conversion performance, and funnel drop-offs across the entire ecosystem.
Redesign Each Site for Conversion and Clarity
We rebuilt the visual and structural foundation of all partner sites, improving hierarchy, trust cues, and content flow to support booking and inquiry actions.
Build a Scalable Design and Development System
We developed a repeatable process for migrating and redesigning each brand site — from IA and wireframes to SEO setup, high-fidelity design, and Webflow Enterprise development — ensuring QCG can onboard new brands efficiently as the network grows.
.svg)
.png)
.svg)
The QCG ecosystem redesign and platform migration are currently underway. Once the full system is launched across all partner brands, we will measure performance across booking rates, search visibility, user engagement, and funnel efficiency. Early launches have validated the new structure and have already improved clarity, consistency, and content scalability across the network.
.svg)
.svg)
-min.png)
.png)
QCG managed dozens of brand sites on WordPress, resulting in inconsistent experiences and no centralized way to measure performance.
NUUX redesigned the ecosystem and migrated 21 partner sites to Webflow Enterprise, creating a scalable system built around clarity, discoverability, and conversion.
Each site was rebuilt from content strategy through final development, giving users a consistent booking experience and giving QCG the visibility they needed to manage their growing network.
.png)
.png)
.png)
.svg)
.svg)
.svg)
