This project focused on helping a local coaching business improve its online presence and generate new leads within the Los Angeles area. The existing website was built on Squarespace and lacked visual clarity, structure, and a clear conversion path.We redesigned the website to better reflect the brand and created a dedicated landing page for a promotional offer designed to encourage sign-ups. Alongside the redesign, we supported a lightweight marketing funnel that targeted the business’s primary audience through image and video-based ads, directing traffic into the campaign experience.The scope was intentionally focused and executed quickly to support short-term marketing needs.

Features

• Full website redesign from an existing Squarespace build
• Conversion-focused layout and clearer content hierarchy
• Dedicated landing page for a promotional campaign
• Image and video creative for paid media
• Audience targeting strategy focused on the Los Angeles market
• Simple funnel setup to support lead generation