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Chin Chin approached NUUX with a fragmented digital presence that made online ordering difficult and limited their ability to scale marketing. Their Squarespace site redirected customers into Patronix’s hosted ordering system, creating an inconsistent experience with no reliable tracking.
We rebuilt the website in Webflow and created a seamless ordering flow by designing a visually aligned subdomain that mirrors the main site, allowing Patronix to feel integrated while their custom solution is in development. We also implemented full cross-domain tracking and built a connected marketing ecosystem across paid media, email, and onsite behavior.
Within the first year, this new system generated over $150,000 in online revenue and established a scalable foundation for continued growth.
Disconnected Ordering Flow Across Platforms
Customers were moved from the website to Patronix’s hosted system, creating a noticeable break in the experience that often led to early drop-off.
No Reliable Tracking for Ordering Behavior
Because ordering occurred on a separate domain, Chin Chin lacked visibility into conversions, user behavior, and funnel performance.
Website Not Built for Conversion or Growth
The previous site lacked structure, hierarchy, and trust elements needed to support online ordering or marketing initiatives.
Customer Data Not Used Strategically
Although Chin Chin had valuable customer information, there was no funnel or segmentation in place to turn that data into targeted campaigns or repeat visits.
Paid Media Traffic Was Not Supported Onsite
Campaigns on Meta, Google, and delivery platforms pushed users to a site that was not optimized for conversion, reducing the effectiveness of ads.
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Unify the Ordering Journey
We designed a visually aligned subdomain that mirrors the main site, making the Patronix ordering flow feel consistent and avoiding the disruption caused by switching platforms.
Implement Full Cross-Domain Tracking
We set up tracking across Webflow, the ordering subdomain, and Patronix so Chin Chin could finally measure user behavior, conversions, and funnel performance with accuracy.
Strengthen the Site for Conversion
We restructured the website with clearer hierarchy, trust elements, and focused calls to action to guide users toward ordering with less friction.
Put Customer Data to Work
We built a marketing system that uses existing customer data for segmentation, remarketing, and automated email campaigns, improving repeat visits and retention.
Align Paid Media With Onsite Experience
We connected Meta, Google, and delivery-platform traffic to a consistent, conversion-ready environment, ensuring campaigns were supported by a cohesive onsite journey.
Create and Continuously Refine Creative
We produced custom graphics and copy tailored to key audience profiles, then refined them regularly based on performance data.
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The redesigned digital ecosystem made it easier for customers to order, improved visibility into funnel performance, and allowed Chin Chin to scale their marketing efforts with clearer insight and better creative alignment.
Increased Revenue Through a More Consistent Ordering Experience
By creating a unified visual flow across Webflow and the Patronix subdomain, customers experienced fewer disruptions during ordering. This continuity, combined with improved onsite clarity and trust elements, helped drive more than $150,000 in online revenue within the first year.
Improved Tracking, Engagement, and Marketing Efficiency
With full cross-domain tracking and a connected marketing system, Chin Chin can now measure user behavior across every step of the funnel. Optimized creative, segmented email campaigns, and aligned paid media traffic have increased engagement and supported more efficient acquisition.
In Closing...
Altogether, the unified ordering flow, improved tracking, strengthened onsite experience, and ongoing creative optimization have made Chin Chin’s digital ecosystem more measurable, more effective, and better positioned for long-term growth.
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During a time when FTM Hospitality needed reliable design support, NUUX Design Studios stepped in with a thoughtful and well-communicated process. They approached the project with realism, flexibility, and a commitment to clarity every step of the way.
Chin Chin approached NUUX with a fragmented digital presence that made online ordering difficult and limited their ability to scale marketing. Their Squarespace site redirected customers into Patronix’s hosted ordering system, creating an inconsistent experience with no reliable tracking.
We rebuilt the website in Webflow and created a seamless ordering flow by designing a visually aligned subdomain that mirrors the main site, allowing Patronix to feel integrated while their custom solution is in development. We also implemented full cross-domain tracking and built a connected marketing ecosystem across paid media, email, and onsite behavior.
Within the first year, this new system generated over $150,000 in online revenue and established a scalable foundation for continued growth.
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