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NUUX partnered with AMAX and ALPA to design and launch their first mobile application, giving policyholders a simple, reliable way to manage their insurance accounts directly from their phones. The app brings essential actions like viewing policy details, making payments, submitting claims, updating information, and receiving notifications into a clean, mobile-first experience.
Throughout the project, we ran moderated usability testing to validate navigation, confirm feature clarity, and ensure that customers could complete everyday tasks quickly and with confidence.
Prioritize the Most Frequent Actions
We centered the app around the tasks customers perform most often, such as payments and policy review, making them easy to find and complete with minimal steps.
Simplify Navigation With Clear, Predictable Structure
We introduced a mobile-first navigation model that makes it easy to move between core sections. Users always know where they are and how to get back to what they need.
Define Consistent Mobile Patterns
We created a set of mobile UI standards so layouts, interactions, and hierarchies behave the same across the app. This reduces effort and helps users learn the interface quickly.
Validate Decisions Through Usability Testing
Moderated sessions helped confirm which patterns worked, where users hesitated, and where adjustments were needed to keep the experience simple and understandable.
Build a Structure That Supports Future Features
The app’s information architecture and component patterns were designed to scale, allowing AMAX and ALPA to add new functionality without disrupting the user experience.
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Majority of Users Were Already on Mobile
Over 85 percent of traffic came from mobile devices, but the existing portal was not shaped for quick interactions, creating pressure for a more accessible and efficient mobile experience.
Essential Tasks Took Too Many Steps
Actions like payments, policy checks, and account updates were harder to complete on mobile, increasing friction for users who only needed to perform simple tasks.
Users Had Varying Levels of Digital Comfort
The experience needed to work for customers who interact regularly and those who only log in occasionally, requiring a clear, low-effort design that supports both groups.
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The app’s refined flows and improved interface made it significantly easier for policyholders to manage payments, claims, and policy details, resulting in higher usability and fewer requests for support.
Improved User Retention Through Intuitive Design
App flows and screens were simplified so users could easily complete tasks, encouraging them to return more often and engage with the app consistently.
Effective In-App Tasks and Navigation
The workflows for accessing policy details, filing claims, and making payments were optimized to minimize complexity, resulting in faster completion and a more dependable user experience.
In Closing...
Altogether, simplified app flows, improved navigation, and clarified key tasks helped users access policies, make payments, and submit claims effortlessly. These changes boosted usability, increased accessibility for all policyholders, reduced drop-offs and support requests, and created a more engaging, and natural app experience.
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NUUX partnered with AMAX and ALPA to design and launch their first mobile application, giving policyholders a simple, reliable way to manage their insurance accounts directly from their phones. The app brings essential actions like viewing policy details, making payments, submitting claims, updating information, and receiving notifications into a clean, mobile-first experience.
Throughout the project, we ran moderated usability testing to validate navigation, confirm feature clarity, and ensure that customers could complete everyday tasks quickly and with confidence.
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